Fundraising succeeds on knowing donors well. Building your donor base is not just about identifying and qualifying new donors, but also requires deepening your relationships with your current donor base.
Engaging donors in meaningful ways starts with viewing them as ‘real people’ and showing an authentic curiosity in helping to match your mission with their philanthropic goals.
In this video segment from trainers Jenn Hayslett and Anne Peyton, CFRE on “Donor-Centered Stewardship and Fundraising”, they emphasize a donor-centered approach to strengthening a successful nonprofit development program.
- Learn about Fund Development with Jenn and Anne in our Better Nonprofit Management series.
- Download a free chapter on fundraising from our Executive Directors Guide.