Insights

What we’re thinking and learning about right now, news that matters to nonprofits, and events and happenings in and around TSNE MissionWorks and the NonProfit Center.

Feb 13 2014
You know that media coverage helps to generate discussion about the critical issues your nonprofit organization is trying raise with your constituents and the public in general. But getting coverage is not always easy, especially for issues that nonprofit... → More
Feb 13 2014 | By Steve Delgado, Arial Software and Denise Moorehead, TSNE MissionWorks
As a nonprofit professional, you appreciate the fact that email campaigns are an affordable and effective way to reach as many clients, donors, members and media as possible. So you’ve made the jump to a timesaving, more efficient email-sending program. But... → More
Feb 13 2014 | By Kristen Saulnier
How do you frame your nonprofit’s message to the media in a way that will get your organization coverage that focuses on the heart of an issue – not on “side” topics that stir unwarranted controversy? → More
Feb 13 2014 | By Kristen Saulnier, Communications Assistant, Third Sector New England
Effective media advocacy campaigns start with an advocacy plan. A roadmap for creating this plan was provided by the Progressive Communicators Network’s Tom Louie to attendees at the Be the Media! mini-conference on November 30, 2011. According to Louie,... → More
Feb 13 2014 | Adapted from an article by Diane Boudreau by Denise Moorehead
Don’t let your nonprofit’s message get lost in the daily flood of information. → More
Feb 13 2014 | by Daniel F. Bassill, President Tutor/Mentor Connection
Looking for Cross City, Cross State, Collaboration? Websites that aggregate knowledge support the efforts of thousands of others who are looking to apply this type of knowledge in program improvement, problem solving and innovation. This is the role of Tutor/... → More
Feb 13 2014 | By Dorie Clark
It makes perfect sense: of course you want to get your organization’s good deeds covered by the press. But for many nonprofit organizations, there is often a detour on the road between goals and reality. Resources are limited, and it can often seem like a... → More
Feb 13 2014 | By Rick Schwartz
In his recent e-newsletter, Rick Schwartz, nonprofit communications expert, discussed Rudolf Flesch, the Flesch Kincaid Readability Test and recommendations for writing your nonprofit's materials "in plain English." What follows is an excerpt... → More
Feb 13 2014 | By Hyoun Park Aberdeen Group
Hyoun Park, research editor at Aberdeen Group, shares research and advice on ways nonprofit organizations can use videoconferencing to save time and money, especially in these challenging times. → More
Feb 13 2014 | By Myrna Greenfield, Principal Good Egg Marketing
In the previous article, marketing professional Myrna Greenfield recommended best practices about making connections on LinkedIn. In this final installment of a multipart series, she discusses several ways to keep in touch with and develop these connections. → More

Pages