Insights

What we’re thinking and learning about right now, news that matters to nonprofits, and events and happenings in and around TSNE MissionWorks and the NonProfit Center.

Feb 13 2014 | By Ryan Allis and Denise Moorehead
Email marketing has gotten a bad rap because of the dozens of unsolicited emails we all receive daily (hundreds weekly) from spammers. According to a 2003 Michigan State study by Susan Chang and Mariko Morimoto, most people would rather receive junk mail,... → More
Feb 13 2014 | By Jay Leslie Idealware
An email list is one of the sharpest arrows in any nonprofit’s quiver. An effective list can maximize your reach, help foster closer relationships with constituents and improve fundraising. But what makes a list effective? → More
Feb 13 2014 | By TSNE MissionWorks
According to Ask.com, a recent study by the Pew Research Center found that more than three-quarters of all Americans expect to find information about a company, government agency or nonprofit organization on the Web. That means that the majority of your... → More
Feb 13 2014 | by Myrna Greenfield, PrincipalGood Egg Marketing
In the first of a multi-part series, marketing professional Myrna Greenfield shares the why of LinkedIn for nonprofit organizations. Stay tuned for part two, which will delve into the how. → More
Feb 13 2014 | by Deborah Elizabeth Finn, IT Consultant to Nonprofits
I do a lot of research on the effectiveness of online marketing to donors and others through relationship building for nonprofit organizations – mostly by sitting around thinking about my own experiences as a reader of email. → More
Feb 13 2014 | by Myrna Greenfield, Principal, Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield shared the why of LinkedIn for nonprofit organizations. In this next installment of a multi-part series, she delves into the how, starting with Company Pages. → More
Feb 13 2013 | by Myrna Greenfield, Principal, Good Egg Marketing
The more people you’re connected to, the more of their connections you will be linked to, and the more people you can potentially influence. But it takes time to keep up with each person in your network. Be sure to evaluate why you want to connect with a... → More
Oct 01 2011 | By Kristen Saulnier, Communications Assistant Third Sector New England
I recently attended Be the Media V, a conference sponsored by TSNE and the Progressive Communicators Network for the progressive nonprofit community. These are some of the points gleaned from the opening panel and workshop leaders during the daylong event. → More
Jan 01 2011 | By Jonathan Spack, Chief Executive Officer, TSNE MissionWorks
When the New England Nonprofit Quarterly, now the Nonprofit Quarterly (NPQ), moved to TSNE MissionWorks in 1997, we envisioned the magazine becoming a high-quality regional resource for information on nonprofit trends, cutting-edge issues and best practices.... → More
Apr 30 2010 | By Nancy Jackson, Principal Consultant and Owner, Gammy Bird Consulting
I need to laugh more. I mean really laugh. It feels so darn good and must trigger something in the brain. Even little smiles are good. I was in a gardening center today and saw a sign that read, “Unattended children will be given an espresso and free puppy.”... → More

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