Insights

What we’re thinking and learning about right now, news that matters to nonprofits, and events and happenings in and around TSNE MissionWorks and the NonProfit Center.

Feb 13 2014 | by Myrna Greenfield, PrincipalGood Egg Marketing
In the first of a multi-part series, marketing professional Myrna Greenfield shares the why of LinkedIn for nonprofit organizations. Stay tuned for part two, which will delve into the how. → More
Feb 13 2014 | by Deborah Elizabeth Finn, IT Consultant to Nonprofits
I do a lot of research on the effectiveness of online marketing to donors and others through relationship building for nonprofit organizations – mostly by sitting around thinking about my own experiences as a reader of email. → More
Feb 13 2014 | by Myrna Greenfield, Principal, Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield shared the why of LinkedIn for nonprofit organizations. In this next installment of a multi-part series, she delves into the how, starting with Company Pages. → More
Feb 13 2014 | by Laura S. Quinn, Executive Director Idealware
If you post a message on Twitter and no one’s there to hear it, does it make a noise? → More
Feb 13 2014 | by Myrna Greenfield, Principal Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield explained how to set up a good Company Profile on LinkedIn. In this next installment of a multipart series, she discusses best practices for Individual Profiles. → More
Feb 13 2014
You know that media coverage helps to generate discussion about the critical issues your nonprofit organization is trying raise with your constituents and the public in general. But getting coverage is not always easy, especially for issues that nonprofit... → More
Feb 13 2014 | by Peter Flynn Silmaril Consultants
Organizational websites are viewed thousands or millions of times a day by customers, competitors and people searching for stuff, but rarely by those who own, run or work for the organization. Business, government and institutional websites are a frequent... → More
Feb 13 2013 | by Myrna Greenfield, Principal, Good Egg Marketing
The more people you’re connected to, the more of their connections you will be linked to, and the more people you can potentially influence. But it takes time to keep up with each person in your network. Be sure to evaluate why you want to connect with a... → More
Oct 01 2011 | By Kristen Saulnier, Communications Assistant Third Sector New England
I recently attended Be the Media V, a conference sponsored by TSNE and the Progressive Communicators Network for the progressive nonprofit community. These are some of the points gleaned from the opening panel and workshop leaders during the daylong event. → More
Jan 01 2011 | By Jonathan Spack, Chief Executive Officer, TSNE MissionWorks
When the New England Nonprofit Quarterly, now the Nonprofit Quarterly (NPQ), moved to TSNE MissionWorks in 1997, we envisioned the magazine becoming a high-quality regional resource for information on nonprofit trends, cutting-edge issues and best practices.... → More

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