Training: Management Series

Fund Development: Cultivation and Solicitation

Thursday, May 3, 2018
9:00 a.m. to 3:30 p.m.

Presented by: Anne Peyton, CFRE and Jenn Hayslett
Training Fee: $109* (full-day, lunch is included)

Workshop Description

A successful fundraising program is as much about knowing your donors as it is about achieving financial goals. The bottom line is that you MUST talk about money with your donors in order to both know them and ask for their charitable contributions.

Join TSNE MissionWorks’ highly rated and trainers, Anne Peyton CFRE and Jenn Hayslett, for an interactive and engaging day of practice in “listening the gift” and the “art of the ask.” You will learn best practices and develop the skills involved in donor-centered fundraising conversations.

Through the training you will practice and gain comfort in direct and meaningful fundraising conversations by:

  • Learning the “Arc of the Ask” as a model for designing and managing intentional conversations and direct of practice of listening skills
  • Developing specific strategies for several of your important donors: increasing annual fund giving, becoming a sustaining donor, giving to a specific project, and considering a bequest
  • Receiving feedback in your practice conversations to improve your listening and asking skills
  • Engaging your Executive Director and board members in fundraising and development practices

Target audience: Executive Directors, nonprofit staff members, and board members who want to strengthen fundraising skills and knowledge. This program gives you a comprehensive overview for making direct solicitations.

Structure: With handouts, lecture, dialogue, interactive sessions, individual exercises, and work in groups and pairs.


Click here to register.

About the Presenters

Jenn Hayslett is a creative development professional with 25 years of leadership experience as a community organizer, marketer, teacher, fundraiser, and coach, working with individuals and nonprofits. Jenn’s deep nonprofit experience includes heading capital campaigns, management of annual funds, leading major gifts efforts, designing donor stewardship programs, writing successful grants, and leading volunteers. Jenn’s specialty is in supporting small and mid-sized nonprofits in building and improving relationship-based fund development programs through board trainings and development coaching.

As a coach and consultant, Jenn supports individuals and organizations in clarifying their vision, designing an action plan, and holding them accountable in delivering their promise to the world.

Anne Peyton, CFRE is the owner of Yellow Brick Road™ and has worked in and with nonprofits for more than 35 years.  She has been a watch officer at Hurricane Island Outward Bound, a medical and academic librarian, and major gift officer at Dartmouth College.

Since 1989, Yellow Brick Road™ has worked with a variety of social benefit, nonprofits: conservation and the environment, youth, education (K-12 public, private and higher education), the arts, cultural organizations, museums, hospitals, health care, social service agencies, professional associations, and more.  The metaphor of Dorothy and fellow travelers on the yellow brick road in the Wizard of Oz tells the story of our philosophy of service, strengthening intuitive knowledge and expanding expertise within organizations to fulfill their missions to make the world a better place.

YBR focuses on board governance, organizational development, strategic planning, and fund raising, with facilitation, training, and coaching as additional areas of expertise. A grants management program offers services from one-time funding searches to full-scale grants management.


Click here to register.


Unless otherwise noted, all workshops are held at the NonProfit Center in the 2nd Floor Community Conference Center, conveniently located in Downtown Boston at 89 South Street, Boston 02111 near South Station. For detailed directions please visit

* If your organization is a tenant of the NonProfit Center, a fiscally sponsored project or grantee of TSNE MissionWorks, please contact before registering to request a scholarship rate of $25.00. Scholarships are limited, and awarded on a first-come, first-served basis; maximum 1 per organization per workshop.