To achieve organizational goals, a nonprofit needs to be able to effectively communicate its mission to all of its constituents. A strategic communications plan can help your nonprofit gain greater public support, increase your donor pool, better serve clients and accomplish your mission.
You’ll want to determine who comprises your audiences, plan how to best present a clear message to each audience and decide which media tools should be involved in this process. The message and the strategies may vary with different audiences and communication objectives. Examples of common media tools include television and radio broadcasts, publications and printed materials, the Internet, conferences and special events. In addition, all communications planning should incorporate some type of evaluation criteria through which the organization can measure the effectiveness of its communications strategies.
Below you will find web links to communication materials online, as well as a list of recommended publications.
Web Resources
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Communications Consortium Media Center
Runs collaborative projects and public relations campaigns for social justice and progressive causes; the website has resources and tools for communications and public relations, as well as links to other web sites
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Green Media Toolshed
Media training, online campaign tools, and a media database for use by environmental nonprofits
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Publications
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