Create a Powerful Communications Strategy

November 16, 2010
9:00 a.m. - 12:30 p.m.

Workshop Presenter: Dorie Clark, Clark Strategic Communications

Workshop Cost: $79

This workshop is sponsored by Network for Good.

Workshop Description: Your nonprofit does great work – but how do you pique the interest of media and funders (not to mention your members, clients and other stakeholders)?

In this workshop, you’ll learn the secrets of how to:

• Powerfully convey what makes your program or organization unique.
• Create irresistible media hooks.
• Leverage online communication, such as blogs, multimedia, Twitter and social media.
• Develop a concrete action plan you and your staff can begin implementing immediately.

Audience: This workshop is intended for non-profit executive directors, communication directors and program leaders.

Presenter Bio: Dorie Clark, CEO of Clark Strategic Communications, is a marketing and strategy consultant who has worked with clients including Google, Yale University, the National Park Service and the Ford Foundation.

Clark, who served as the New Hampshire communications director for Howard Dean’s presidential campaign, is a former New England Press Association award-winning journalist, and has taught government and communications at Emerson College, Tufts University and Suffolk University.

Next month: Budgeting for Your Nonprofit