Keep Your Donors:
Nurturing Relationships and Soliciting Gifts

January 14, 2010
9:00 a.m. - 12:30 p.m.

Workshop Presenter: Simone P. Joyaux, Joyaux Associates

Workshop Cost: $79

Workshop Description: Fundraising is one of the world’s most wasteful industries. It spends $2 to raise $1 from a new donor. Then 2 times out of 3, that new donor is lost and never makes another gift. And keep in mind, it costs 10 times more money to acquire a new donor than it does to keep a current one!

But there is a way to improve on these dismal results. Raise your nonprofit’s DCQ (donor-centered quotient) and you can realize the full potential of your donors. See the difference when you nurture philanthropic relationships that mature and become more productive over time. They will give longer and more – and be more likely to make a legacy gift.

The bottom line: Poor retention is inevitable unless you adopt a donor-centered approach, which in turn builds lasting relationships. Are you ready?

In this interactive workshop, you’ll learn the essentials of building lasting donor relationships, and how to upgrade your non-profit organizations's fund development program from one that is merely "transaction based" to one that is profitably “relationship based.” Participants will have the opportunity to practice soliciting gifts through face-to-face solicitation.

Presenter Bio: Simone P. Joyaux, ACFRE, is recognized internationally as a thought leader in the philanthropic sector. She is an expert in fund development, board and organizational development, strategic planning and management. Her book Strategic Fund Development: Building Profitable Relationships That Last has become an industry standard. Her new book, co-authored with Tom Ahern, Keep Your Donors: The Guide to Better Communications and Stronger Relationships, is receiving rave reviews. Simone presents all over the world and is a faculty member at Saint Mary’s University, Minn. She founded the Women’s Fund of Rhode Island, and is a former chair of CFRE International.

Next month: The Art of Facilitation