Insights
What we’re thinking and learning about right now and the news and issues that matter to nonprofits.
Apr 05 2018 | Ning Jun Yuan
TSNE MissionWorks' 2018 fiscal sponsorship conference focused on nonprofit resilience. → More Categories: Organizational Development, Strategic Communications
Dec 07 2017 | Josh Sattely, Esq.
Don’t ring in the New Year before you take a few quick steps to ensure there is no lapse in your safeharbor protections provided by the Digital Millennium Copyright Act. → More Categories: Governance, Strategic Communications
Oct 29 2017 | David Marino
One of my favorite topics as a communications leader is learning how to be authentic. It seems like a contradiction. How can you force yourself to be more natural? It’s often a challenge, but not impossible. → More Categories: Strategic Communications
Feb 13 2014 | By Rick Schwartz
In his recent e-newsletter, Rick Schwartz, nonprofit communications expert, discussed Rudolf Flesch, the Flesch Kincaid Readability Test and recommendations for writing your nonprofit's materials "in plain English." What follows is an excerpt... → More
Categories: Strategic Communications
Feb 13 2014 | By Myrna Greenfield, Principal
Good Egg Marketing
In the previous article, marketing professional Myrna Greenfield recommended best practices about making connections on LinkedIn. In this final installment of a multipart series, she discusses several ways to keep in touch with and develop these connections. → More
Categories: Strategic Communications
Feb 13 2014 | by Myrna Greenfield, PrincipalGood Egg Marketing
In the first of a multi-part series, marketing professional Myrna Greenfield shares the why of LinkedIn for nonprofit organizations. Stay tuned for part two, which will delve into the how. → More
Categories: Strategic Communications
Feb 13 2014 | by Myrna Greenfield, Principal, Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield shared the why of LinkedIn for nonprofit organizations. In this next installment of a multi-part series, she delves into the how, starting with Company Pages. → More
Categories: Strategic Communications
Feb 13 2014 | by Myrna Greenfield, Principal
Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield explained how to set up a good Company Profile on LinkedIn. In this next installment of a multipart series, she discusses best practices for Individual Profiles. → More
Categories: Strategic Communications
Feb 13 2014 | by Peter Flynn
Silmaril Consultants
Organizational websites are viewed thousands or millions of times a day by customers, competitors and people searching for stuff, but rarely by those who own, run or work for the organization. Business, government and institutional websites are a frequent... → More
Categories: Strategic Communications
Feb 13 2014 | By Kristen Saulnier
In a previous post, we learned the basic steps you need to take to plan for a media advocacy campaign, courtesy of PCN’s Tom Louie at the Be the Media! mini-conference in November 2011 at TSNE's NonProfit Center. Now, let’s look at the next step: message... → More
Categories: Strategic Communications