Insights

What we’re thinking and learning about right now and the news and issues that matter to nonprofits.

Feb 13 2014 | by Myrna Greenfield, Principal Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield explained how to set up a good Company Profile on LinkedIn. In this next installment of a multipart series, she discusses best practices for Individual Profiles. → More
Feb 13 2014 | By Kristen Saulnier
In a previous post, we learned the basic steps you need to take to plan for a media advocacy campaign, courtesy of PCN’s Tom Louie at the Be the Media! mini-conference in November 2011 at TSNE's NonProfit Center. Now, let’s look at the next step: message... → More
Feb 13 2014 | By Andrea Berry
As nonprofits look for new ways to raise money in the digital age, email fundraising is beginning to stand out as a compelling option. Many of the larger and nationally active nonprofits already use this approach to save money and reach broader constituencies... → More
Feb 13 2014 | by Laura S. Quinn, Executive Director Idealware
If you post a message on Twitter and no one’s there to hear it, does it make a noise? → More
Feb 13 2014 | By TSNE MissionWorks
You know that media coverage helps to generate discussion about the critical issues your nonprofit organization is trying raise with your constituents and the public in general. But getting coverage is not always easy, especially for issues that nonprofit... → More
Feb 13 2014 | By Steve Delgado, Arial Software and Denise Moorehead, TSNE MissionWorks
As a nonprofit professional, you appreciate the fact that email campaigns are an affordable and effective way to reach as many clients, donors, members and media as possible. So you’ve made the jump to a timesaving, more efficient email-sending program. But... → More
Feb 13 2014 | Adapted from an article by Diane Boudreau by Denise Moorehead
Don’t let your nonprofit’s message get lost in the daily flood of information. → More
Feb 13 2014 | By Dorie Clark
It makes perfect sense: of course you want to get your organization’s good deeds covered by the press. But for many nonprofit organizations, there is often a detour on the road between goals and reality. Resources are limited, and it can often seem like a... → More
Feb 13 2014 | By Rick Schwartz
In his recent e-newsletter, Rick Schwartz, nonprofit communications expert, discussed Rudolf Flesch, the Flesch Kincaid Readability Test and recommendations for writing your nonprofit's materials "in plain English." What follows is an excerpt... → More

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