Insights

What we’re thinking and learning about right now and the news and issues that matter to nonprofits.

Feb 13 2014 | By Rick Schwartz
In his recent e-newsletter, Rick Schwartz, nonprofit communications expert, discussed Rudolf Flesch, the Flesch Kincaid Readability Test and recommendations for writing your nonprofit's materials "in plain English." What follows is an excerpt... → More
Feb 13 2014 | By Myrna Greenfield, Principal Good Egg Marketing
In the previous article, marketing professional Myrna Greenfield recommended best practices about making connections on LinkedIn. In this final installment of a multipart series, she discusses several ways to keep in touch with and develop these connections. → More
Feb 13 2014 | by Myrna Greenfield, PrincipalGood Egg Marketing
In the first of a multi-part series, marketing professional Myrna Greenfield shares the why of LinkedIn for nonprofit organizations. Stay tuned for part two, which will delve into the how. → More
Feb 13 2014 | by Myrna Greenfield, Principal, Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield shared the why of LinkedIn for nonprofit organizations. In this next installment of a multi-part series, she delves into the how, starting with Company Pages. → More
Feb 13 2014 | by Myrna Greenfield, Principal Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield explained how to set up a good Company Profile on LinkedIn. In this next installment of a multipart series, she discusses best practices for Individual Profiles. → More
Feb 13 2014 | by Peter Flynn Silmaril Consultants
Organizational websites are viewed thousands or millions of times a day by customers, competitors and people searching for stuff, but rarely by those who own, run or work for the organization. Business, government and institutional websites are a frequent... → More
Feb 13 2014 | By Kristen Saulnier
In a previous post, we learned the basic steps you need to take to plan for a media advocacy campaign, courtesy of PCN’s Tom Louie at the Be the Media! mini-conference in November 2011 at TSNE's NonProfit Center. Now, let’s look at the next step: message... → More
Oct 01 2011 | By Kristen Saulnier
I recently attended Be the Media V, a conference sponsored by TSNE and the Progressive Communicators Network for the progressive nonprofit community. These are some of the points gleaned from the opening panel and workshop leaders during the daylong event. → More
Apr 30 2010 | By Nancy Jackson, Principal Consultant and Owner, Gammy Bird Consulting
I need to laugh more. I mean really laugh. It feels so darn good and must trigger something in the brain. Even little smiles are good. I was in a gardening center today and saw a sign that read, “Unattended children will be given an espresso and free puppy.”... → More
Jul 01 2008 | By TSNE MissionWorks
Rebranding Can Help Your Nonprofit Stand Out from the Crowd → More

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