Insights

What we’re thinking and learning about right now and the news and issues that matter to nonprofits.

Feb 13 2014 | by Myrna Greenfield, Principal Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield explained how to set up a good Company Profile on LinkedIn. In this next installment of a multipart series, she discusses best practices for Individual Profiles. → More
Feb 13 2014 | by Peter Flynn Silmaril Consultants
Organizational websites are viewed thousands or millions of times a day by customers, competitors and people searching for stuff, but rarely by those who own, run or work for the organization. Business, government and institutional websites are a frequent... → More
Feb 13 2014 | By Kristen Saulnier
In a previous post, we learned the basic steps you need to take to plan for a media advocacy campaign, courtesy of PCN’s Tom Louie at the Be the Media! mini-conference in November 2011 at TSNE's NonProfit Center. Now, let’s look at the next step: message... → More
Feb 13 2014 | By Andrea Berry
As nonprofits look for new ways to raise money in the digital age, email fundraising is beginning to stand out as a compelling option. Many of the larger and nationally active nonprofits already use this approach to save money and reach broader constituencies... → More
Feb 13 2014 | by Laura S. Quinn, Executive Director Idealware
If you post a message on Twitter and no one’s there to hear it, does it make a noise? → More
Feb 13 2014 | By TSNE MissionWorks
You know that media coverage helps to generate discussion about the critical issues your nonprofit organization is trying raise with your constituents and the public in general. But getting coverage is not always easy, especially for issues that nonprofit... → More
Oct 01 2011 | By Kristen Saulnier
I recently attended Be the Media V, a conference sponsored by TSNE and the Progressive Communicators Network for the progressive nonprofit community. These are some of the points gleaned from the opening panel and workshop leaders during the daylong event. → More

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