Insights

What we’re thinking and learning about right now, news that matters to nonprofits, and events and happenings in and around TSNE MissionWorks and the NonProfit Center.

Feb 13 2014 | Adapted from an article by Diane Boudreau by Denise Moorehead
Don’t let your nonprofit’s message get lost in the daily flood of information. → More
Feb 13 2014 | By Dorie Clark
It makes perfect sense: of course you want to get your organization’s good deeds covered by the press. But for many nonprofit organizations, there is often a detour on the road between goals and reality. Resources are limited, and it can often seem like a... → More
Feb 13 2014 | By Rick Schwartz
In his recent e-newsletter, Rick Schwartz, nonprofit communications expert, discussed Rudolf Flesch, the Flesch Kincaid Readability Test and recommendations for writing your nonprofit's materials "in plain English." What follows is an excerpt... → More
Feb 13 2014 | By Myrna Greenfield, Principal Good Egg Marketing
In the previous article, marketing professional Myrna Greenfield recommended best practices about making connections on LinkedIn. In this final installment of a multipart series, she discusses several ways to keep in touch with and develop these connections. → More
Feb 13 2014 | by Daniel F. Bassill, President Tutor/Mentor Connection
Looking for Cross City, Cross State, Collaboration? Websites that aggregate knowledge support the efforts of thousands of others who are looking to apply this type of knowledge in program improvement, problem solving and innovation. This is the role of Tutor/... → More
Feb 13 2014 | By Ryan Allis and Denise Moorehead
Email marketing has gotten a bad rap because of the dozens of unsolicited emails we all receive daily (hundreds weekly) from spammers. According to a 2003 Michigan State study by Susan Chang and Mariko Morimoto, most people would rather receive junk mail,... → More
Feb 13 2014 | By Hyoun Park Aberdeen Group
Hyoun Park, research editor at Aberdeen Group, shares research and advice on ways nonprofit organizations can use videoconferencing to save time and money, especially in these challenging times. → More
Feb 13 2014 | by Myrna Greenfield, PrincipalGood Egg Marketing
In the first of a multi-part series, marketing professional Myrna Greenfield shares the why of LinkedIn for nonprofit organizations. Stay tuned for part two, which will delve into the how. → More
Feb 13 2014 | By Kristen Saulnier, Communications Assistant TSNE
In a previous post, we learned the basic steps you need to take to plan for a media advocacy campaign, courtesy of PCN’s Tom Louie at the Be the Media! mini-conference in November 2011 at TSNE's NonProfit Center. Now, let’s look at the next step: message... → More
Feb 13 2014 | by Myrna Greenfield, Principal, Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield shared the why of LinkedIn for nonprofit organizations. In this next installment of a multi-part series, she delves into the how, starting with Company Pages. → More

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