Insights
What we’re thinking and learning about right now, news that matters to nonprofits, and events and happenings in and around TSNE MissionWorks and the NonProfit Center.
Feb 13 2014 | by Myrna Greenfield, PrincipalGood Egg Marketing
In the first of a multi-part series, marketing professional Myrna Greenfield shares the why of LinkedIn for nonprofit organizations. Stay tuned for part two, which will delve into the how. → More
Categories: Strategic Communications
Feb 13 2014 | by Deborah Elizabeth Finn, IT Consultant to Nonprofits
I do a lot of research on the effectiveness of online marketing to donors and others through relationship building for nonprofit organizations – mostly by sitting around thinking about my own experiences as a reader of email. → More
Categories: Strategic Communications
Feb 13 2014 | by Myrna Greenfield, Principal, Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield shared the why of LinkedIn for nonprofit organizations. In this next installment of a multi-part series, she delves into the how, starting with Company Pages. → More
Categories: Strategic Communications
Feb 13 2014 | by Laura S. Quinn, Executive Director
Idealware
If you post a message on Twitter and no one’s there to hear it, does it make a noise? → More
Categories: Strategic Communications
Feb 13 2014 | by Myrna Greenfield, Principal
Good Egg Marketing
In a previous article, marketing professional Myrna Greenfield explained how to set up a good Company Profile on LinkedIn. In this next installment of a multipart series, she discusses best practices for Individual Profiles. → More
Categories: Strategic Communications
Feb 13 2014
You know that media coverage helps to generate discussion about the critical issues your nonprofit organization is trying raise with your constituents and the public in general. But getting coverage is not always easy, especially for issues that nonprofit... → More
Categories: Strategic Communications
Feb 13 2014 | by Peter Flynn
Silmaril Consultants
Organizational websites are viewed thousands or millions of times a day by customers, competitors and people searching for stuff, but rarely by those who own, run or work for the organization. Business, government and institutional websites are a frequent... → More
Categories: Strategic Communications
Feb 13 2014 | By Steve Delgado, Arial Software and Denise Moorehead, TSNE MissionWorks
As a nonprofit professional, you appreciate the fact that email campaigns are an affordable and effective way to reach as many clients, donors, members and media as possible. So you’ve made the jump to a timesaving, more efficient email-sending program. But... → More
Categories: Strategic Communications
Feb 13 2014 | By Kristen Saulnier
How do you frame your nonprofit’s message to the media in a way that will get your organization coverage that focuses on the heart of an issue – not on “side” topics that stir unwarranted controversy? → More
Categories: Strategic Communications
Feb 13 2014 | By Kristen Saulnier, Communications Assistant, Third Sector New England
Effective media advocacy campaigns start with an advocacy plan. A roadmap for creating this plan was provided by the Progressive Communicators Network’s Tom Louie to attendees at the Be the Media! mini-conference on November 30, 2011. According to Louie,... → More
Categories: Strategic Communications